Which should you buy? (Whole Bean vs. Ground)
Many people enjoy grinding their own coffees, but not everyone has the time. The real consideration is the quality of the coffee itself. Whether it's whole bean or ground, what the coffee connoisseur looks for is region, roast, and freshness. The region or country of origin is a matter of personal preference, as are degrees of roasting, so experiment to find the ones you love. Freshness is imperative no matter what the coffee, so choose coffees that are packaged in airtight containers immediately after roasting.

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