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Coffee Storage
Improper storage is a sure way to ruin good coffee. Prolonged exposure to air will cause whole bean and ground coffees to go stale quickly, which will lead to a less flavorful, bitter, and dull tasting cup.
The best way to store your coffee is to keep it in an airtight container in the freezer or refrigerator. This will reduce the coffee's exposure to air and lengthen its life dramatically.
Buy only as much coffee as you can consume within two weeks. This way, with proper storage, your coffee will always be fresh.
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